Regal Entertainment Group Offers Harry Potter and the Order of the Phoenix: An IMAX(R) 3D Experience at 16 Locations
KNOXVILLE, Tenn. (BusinessWire EON) June 15, 2007 --
"Regal Entertainment Group is proud to offer this IMAX 3D Experience at 16 locations, more than any other IMAX exhibitor. The selected 3D scenes will further enhance the film's explosive finale," stated Dick Westerling, Senior Vice President of Marketing for Regal Entertainment Group. "As we begin advance sales for both IMAX and 35-millimeter engagements, we anticipate Harry Potter will once again make box office magic."
In IMAX 3D, films virtually jump off of the screen and float around the theatre. This is made possible by a combination of IMAX's powerful 3D projector - which projects two strips of large-format film - and special, polarized 3D glasses that audience members wear to fuse the left and right eye images. The result is an amazing three-dimensional cinematic experience where the screen disappears and the film becomes a virtual reality.
Through IMAX DMR (Digital Re-mastering) technology, films are enhanced for the unique image and sound quality of The IMAX Experience, to enable a remarkably larger than life presentation. These breathtaking images are projected onto a specially designed screen that stretches beyond the audience's peripheral view. The powerful visual experience is complemented by a state-of-the-art digital surround sound system.
In Harry Potter and the Order of the Phoenix Harry returns for his fifth year at Hogwarts and discovers much of the wizarding community has been denied the truth about his recent encounter with Lord Voldemort. Minister for Magic Cornelius Fudge appoints Professor Dolores Umbridge the infamous position of Defense against the Dark Arts teacher...seemingly leaving the young witches and wizards to fend for themselves. Harry takes matters into his own hands and secretly forms a self-proclaimed group of students, "Dumbledore's Army," prepping them for the extraordinary battle that lies ahead.
Harry Potter and the Order of the Phoenix: An IMAX 3D Experience has been rated PG-13 for sequences of fantasy violence and frightening images. Screenings begin at 11:59PM on Tuesday, July 10 in these Regal Entertainment Group IMAX theatres, listed by market:
Atlanta, Georgia
- Mall of Georgia Stadium 20 + IMAX
Boise, Idaho
- Boise Stadium 22 + IMAX
Buffalo, New York
- Transit Center Stadium 18 + IMAX
Philadelphia, Pennsylvania
- King of Prussia Stadium 16 + IMAX
Portland, Oregon
- Bridgeport Village Stadium 18 + IMAX
San Diego, California
- Mira Mesa Stadium 18 + IMAX
San Francisco, California
- Hacienda Crossings Stadium 20 + IMAX
Visit www.REGmovies.com for more information, showtimes and to purchase tickets online.
Regal Entertainment Group theatres also offer the Regal Crown Club to reward frequent guests. Through the Regal Crown Club moviegoers accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Membership is free and is available either at the theatre or online at www.REGmovies.com.
About Regal Entertainment Group
Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,340 screens in 529 locations in 39 states and the District of Columbia. Regal operates in all of the top 25 and 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.
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