CRUZ Tequila Joins The 2008 Super Bowl XLII Program Slated For Arizona

Scottsdale, AZ (PRWEB) September 10, 2007 -- This week brings many things to celebrate: Monday Night Football, predictions regarding the Colts, speculation on the Patriots depth and the addition of CRUZ Tequila to the 2008 Arizona Super Bowl XLII host committee's Emerging Business Program. "We are excited to have our premium tequila aligned with the 2008 Super Bowl and the countdown events that will lead up to the greatest football game on the planet," states Joseph Katcher, President of CRUZ Tequila. "In this case, greatness can be measured on many levels since this global event brings Arizona's certified minority businesses unique opportunities, thanks to the Emerging Business Program sponsored by Salt River Project (SRP)."

"Further, the program provides a chance to do business with the NFL and develop relationships with their sponsors and vendors that will continue long after Super Bowl XLII," remarks Saulo Katcher, Treasurer of CRUZ Tequila. And while the Super Bowl will present business opportunity it will also bring value and focus to charities that the community, Arizona host committee, and CRUZ Tequila are actively involved in. "From the beginning, we made the decision to devote 7 percent of our profits to quality local, national and international charities," adds Todd Nelson, Vice President of CRUZ Tequila. "Building on success and remaining socially responsible is one of the most important things we can and will ever do as a company."

About CRUZ Tequila

CRUZ del Sol Tequila is the flagship brand of Los Diablos International, headquartered in Scottsdale Arizona. The award winning principals of the company have a combined 50 years of global business experience that is focused on redefining the premium tequila market. As part of their commitment to give back to their community, CRUZ is proud to be a part of the Emerging Business Program that is brought to you by the 2008 Arizona Super Bowl XLII host committee and sponsored by Salt River Project (SRP). The company also takes an active role in contributing to quality non-profit organizations including the Phoenix Thunderbirds Charities. Globally, CRUZ proudly donates 7 percent of their profits to various national and international charities and strongly support sustainability by using only eco-friendly recycled materials in their product packaging.

To learn more about CRUZ Tequila and their quest to redefine the premium tequila market with their innovative spirit, please visit their website at: www.cruztequila.com

CONTACT INFORMATION:

Todd Nelson, Vice President

CRUZ Tequila

V: 480.458.7487

Website: www.cruztequila.com

Kelly A. Isley, Partner

Corcoran Associates

Business Advisors

V: 480.814.7471

F: 480.998-9088

Website: www.corcoranassoc.biz

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