November Launch Set for "Countdown" Campaign to Promote Canadian Exhibitors at International Builders Show
New York, NY (PRWEB) October 24, 2007 -- A new marketing campaign to focus trade attention on Canadian exhibitors at the upcoming International Builders Show (IBS) in Orlando, FL, is set to launch in late November and run through the close of the event in mid-February 2008.
The campaign, titled "Canada: Countdown to IBS 2008," is an integrated multimedia initiative designed to inform construction professionals in advance of the event, particularly in the United States, about participating Canadian building product manufacturers, builders and affiliated organizations, and motivate them to visit their exhibits at the show.
"Canada 'Countdown' recognizes how competitive the market for attention is among IBS exhibitors, and introduces a sustained and measurable alternative to last-minute or one-dimensional promotion," said campaign director Chris Meyer, president of IAR Marketing. "Considering the time and money companies spend just to attend an event, a low-cost, high-impact 'Countdown' approach can significantly boost the return on an exhibitor's investment in trade show marketing."
In print, online and on-site, the "Countdown" campaign will promote participating companies to building professionals, specifiers, decision-makers and influencers who may attend the IBS event, as well as those who want to know, but may not go.
The "Countdown" campaign media plan includes:
? Trade advertising with "BUILDER Online," the web site of BUILDER magazine, the official magazine of the National Association of Home Builders and IBS
? A campaign community website at CanBuild.org, the official site of Canadian Export Development, Inc.
? Frequent e-newsletters and alerts
? Media and public relations
? Plus a "Preview Program and Executive Event Planner" that will be distributed electronically before the show and in a hard-copy magazine format onsite, with bonus distribution at the annual "Canada Night" VIP Reception hosted by the Canadian Trade Commissioner Service
Distribution of campaign materials will be coordinated to build marketing momentum in advance of IBS for participating companies.
To learn more about the "Canada: Countdown to IBS 2008" campaign, including sponsorship options, visit Canadian Export Development (http://www.canbuild.org) and click on the "Countdown" clock.
About IAR Marketing
IAR Marketing is a strategic business development/brand marketing practice dedicated to help businesses, membership/professional organizations and advocates leverage innovation to gain access to markets and develop sustainable, profitable relationships with customers and influencers. For more information, visit IAR Marketing (http://www.iarmarketing.com)
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