Flat Fee MLS Listing in Florida Just Got a Promotion

Tampa Bay, FL (PRWEB) April 17, 2008 -- ADDvantage of Florida releases its new flagship flat fee MLS program, ADDvantage Plus? (http://www.getmoreoffers.com/addvantageplus.asp) which eliminates problems typically associated with flat rate listing services.

Flat fee MLS sellers in Miami, Tampa, Orlando, Jacksonville, Sarasota and every Florida city in between can finally match the "full service" listings, resulting in more showings and sales. ADDvantage Plus? gives sellers full contract representation while maintaining all the benefits of "For Sale by Owner." Sellers keep control over their listings but get expert support, all for a low flat fee.

With ADDvantage Plus? sellers get 100% contract representation plus comprehensive Internet marketing on their local Florida MLS (http://www.getmoreoffers.com/what_is_mls.asp), Realtor.com "Showcase," Homes.com, Worldproperties.com, yahoo classifieds, craigslist.com, StreetSmartListings.com, getmoreoffers.com and many more real estate sites. Plus, sellers never pay a listing commission and retain the right to sell the property to an unrepresented buyer which means they would pay no commission at all.

In a traditional real estate listing arrangement with a Realtor, the listing agent typically pockets a listing commission regardless of where the buyer came from. Even if the seller's next door neighbor walks over and says, 'My daughter wants to buy your house,' the Realtor walks away with the listing commission.

"FSBOs" who choose to list For Sale By Owner with flat fee MLS (http://www.getmoreoffers.com/Tampa_Miami_FlatFeeListing.asp) receive the same advertising exposure as a Realtor but pay half the commission because they pay commission only to the buyer's agent. (There is no listing commission.) The problem to date with FSBOs paying a flat fee for MLS listing services is that sellers are left to fend for themselves regarding other aspects of making a sale, such as contract negotiations. That often costs them the sale because closing a deal can be as difficult as generating one.

ADDvantage Plus? equips clients with unlimited contract representation for 12 months. Additionally, sellers are given an Exclusive Right of Sale Listing, as opposed to the usual Exclusive Agency (limited service) listing that most other flat fee Florida MLS listing (http://www.getmoreoffers.com/florida.asp) services use. This nuance is important. Why?

An Exclusive Agency (limited service) listing can be identified by Realtors as a "FSBO" or flat fee listing. And in spite of the fact that the Realtor would still pocket half the commission as the buyer's agent, some Realtors won't work with flat fee sellers. Some simply shun the listing because they say it's bad for the industry (they feel this threatens their 6-7% old school commissions). In contrast, Realtors will see the ADDvantage Plus? Exclusive Right of Sale listing just like other full service listings in the Multiple Listing Service.

ADDvantage Plus? also comes with Agent Assure®, ADDvantage's unparalleled phone support (http://www.getmoreoffers.com/agent_assure.asp) service, available from 8am to 8pm every day. Like a seller's private answering service, Agent Assure®, gives sellers piece of mind that no call will be missed from prospective buyers or Realtors. The MLS and other ads display ADDvantage's number rather then the seller's and ADDvantage® acts as the liaison for scheduling showings. Through the exclusive Lead Capture system, ADDvantage® forwards all buyer leads to sellers in real time via email.

Also included with ADDvantage Plus? is ADDvantage's customized metal sign, providing a professional image that will gain the respect of real estate agents and buyers alike.

Coupled with Street Smart ADDvantage Realtor Eblast marketing program (included when a seller offers 4% or higher buyer's agent commission), "Plus" sellers gain extra attention without waving a red flag that they are flat fee listed. Street Smart ADDvantage® Eblast is Florida's most well recognized Realtor® to Realtor® bi-monthly email. "Properties in the Eblast get shown by more Realtors," says Keith Gordon, broker for ADDvantage®.

ADDvantage®, Florida's trusted flat fee Realtor® (http://www.getmoreoffers.com/florida.asp) based in Tampa Bay, Florida, is excited about its pioneering program. "Over the years, we have listened carefully to our clients throughout Florida," says Keith. The feedback from flat fee MLS sellers in Orlando, Miami, Sarasota, Tampa and Jacksonville revealed that they have lost potential showings or sales for three reasons:

1) The buyer or Realtor® preferred working with a professional Realtor® and not directly with an "unrepresented" seller;

2) The unrepresented seller blew a deal because they really weren't experienced in contract negotiations;

3) The unrepresented seller wasn't available by phone and missed an opportunity for a showing.

Explains ADDvantage Broker, Keith R. Gordon, "For these reasons, we developed a new flat fee MLS service for Florida (http://www.getmoreoffers.com/MLS-Program-Lineup.asp) sellers to prevent lost showings and to provide a seamless process for Realtors® and buyers."

In keeping with ADDvantage's advocacy for sellers' rights, there are no cancellation fees or strings attached... whatsoever. Sellers simply receive dedicated support from a company who bases its success on the success of its clients.

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