The California Gift Show Takes on a Reinvention of a Timeless Classic, the "Ant Gel Habitat"

Corona del Mar, CA (PRWEB) July 18, 2008 -- Antimal House LLC (http://www.antimalhouse.com) has announced that they will attend the California Gift Show (http://www.californiagiftshow.com) this weekend at the Los Angeles Convention Center. Showcasing their reinvented timeless classic of the ant habitat, all attending the show are welcome to visit the Antimal House booth #2630.

"We wanted to get the whole line shown together for the holiday pre-booking schedule and this is the earliest opportunity we have had. I think buyers will enjoy seeing these all together." states co-founder Greg Burns. Visitors can get an exclusive, up-close view and demonstration of the new Ant Gel products, as well as pre-book orders of their patented ant vivarium product line. The California Gift Show at the Los Angeles Convention Center runs from Friday, July 18 through Monday, July 21, 2008.

The company will also be showing the entire line that is available for the holiday season which includes SurfAnts, SnoAnts, MutAnts, BeerAnts and available in fall, ArmyAnts. Antimal House will be in booth #2630 in the south hall.

The traditional ant habitat has been reinvented for today's eager-to-learn, yet hard-to-please generation. Going beyond the typical toy/novelty experience, these themed, gel-filled displays cross several retail categories and demographic segments. The displays feature a unique lighting design, which makes the clear gel seem to glow. Visitors to the website site can watch time-lapse videos of the ants frenetically tunneling through the clear gel material, depositing the excavated "foam" back on the surface as they create unexpected, one-of-a-kind designs. As a result, each display becomes a living sculpture, providing on-going entertainment for kids and adults alike. They are perfect for the kid's bedroom, the kitchen window or on the desk at the office.

All of the company's products have been well received in test markets. The products will be made available through the website, direct marketing and select retailers in the U.S. and abroad. Young and old alike are encouraged to visit the company's website (http://www.antimalhouse.com), to discover this new take on a timeless classic.

Antimal House also supports charitable causes by donating a portion of profits to social and environmental organizations like Habitat for Humanity, Surf Rider Foundation and the Salvation Army.

Antimal House is a Southern California based novelty toy designer and manufacturer specializing in themed gel ant habitats. The company produces products overseas and distributes products throughout the US and abroad via internet, direct marketing and select retailers. Inquiries can be made through the company's website.

Contact information is available at the firm's website. (http://www.antimalhouse.com)

"Ant Farm®" is a registered mark of Uncle Milton Industries, Inc. Any prior usage would be considered improper.

Antimal House LLC

3535 E. PCH #28

Corona del Mar, CA 92625

info @ antimalhouse.com

###